Clickbait is a hot topic among marketers today. It has been debated that clickbait should be banned from the internet or it should just be accepted as another form of advertising. No matter what you decide, there are some effective practices to use when implementing this strategy. We have compiled a list of our top five practices for using clickbait in your marketing efforts.
1) Create curiosity
Curiosity is one of the main emotions that clickbait relies on. When you create headlines or titles that make readers curious, they are more likely to want to find out what the article is about. Be sure to tease your readers with just enough information in the title so that they want to learn more. However, do not give away all of the information in the headline save some for the article itself!
2) Keep it short and sweet
The best headlines are those that are catchy and can be read quickly. In order to entice users into reading your article, you need a headline that will grab their attention and make them curious about what you have to say. Make sure that your headline is concise and easy to read.
3) Invoke an emotional response
We all have different types of emotions that we are feeling on any given day, which is why it’s important to target specific emotions when using clickbait in your marketing efforts. It has been proven time and time again that people will respond better to headlines or titles that elicit a certain emotion especially positive ones. When you can come up with catchy headlines for your company blog posts or articles that evoke positivity, users will be more inclined to read what you have written.
4) Make sure the link title matches the article headline
This may seem like common sense but sometimes marketers make mistakes here by not matching their links correctly within Facebook ads or Google Adwords campaigns. In order for this strategy to be effective, it’s important that the article headline and link title are identical so that users know exactly what they are clicking on.
5) Include a strong call-to-action
A good call-to-action (CTA) is essential when using clickbait in your marketing efforts. This is what tells users what you want them to do once they have clicked on your link. Whether you want them to read the article, watch the video, or listen to the podcast, make sure your CTA is clear and easy to follow.
When used correctly, clickbait can be an extremely effective tool for marketers. By following these five practices, you can create headlines and titles that will intrigue readers and encourage them to learn more about your company or product. What are some of your favorite techniques for creating curiosity with your clickbait headlines? Let us know in the comments below.
6) Use intriguing images:
Images are a great way to catch people’s attention and make them curious about your article. If you can find an image that is related to the topic of your article, but is also eye-catching and catches people’s attention, it will help to increase click-through rates. Remember – curiosity is one of the main emotions that you want to evoke when using clickbait in your marketing efforts.
7) Target different emotions
As we mentioned earlier, it’s important to target specific emotions when using clickbait in your marketing. This is because people will respond better to headlines or titles that elicit a certain emotion – especially positive ones! When you can come up with catchy headlines for your company blog posts or articles that evoke positivity, users will be more inclined to read what you have written.
8) Always test your headlines
One of the best ways to determine whether or not a particular headline is effective is to test it. By using different variations of your headlines and measuring the results, you can see which ones are most successful in terms of click-through rates. This will help you to hone your skills when creating future headlines that rely on clickbait.
9) Avoid being too sensationalistic
While it’s important to be catchy and grab people’s attention with your headlines, you don’t want to go too far overboard and end up being sensationalistic. This will only serve to turn users off and make them less likely to read what you have written. Keep things classy and intriguing.
10) Be aware of the headlines you are using
As a marketer, it’s important to be aware of the types of headlines you are using. If they are clickbait-style headlines, make sure that the content of the article lives up to the expectations created by the headline. This will help to avoid any disappointment or
negative feedback from users who feel like they were tricked into clicking on your link.
11) Don’t overuse clickbait
Just as with anything else, it’s important not to overuse clickbait in your marketing efforts. If every article you publish has a sensationalized headline, users will quickly become desensitized and stop clicking on them altogether.
12) Craft clickbait headlines that appeal to your target audience
As with any type of marketing, it’s important to be aware of who you are targeting. If you are trying to market towards millennials, for example, try creating clickbait-style titles that would pique their interest. By understanding what types of titles this specific demographic responds well too, you can increase the likelihood of getting them interested in reading about your products or services.
13) Create curiosity vs promising a reward
Clickbait is designed to make people curious by showing only partAoiAof the picture and not revealing everything within the first couple lines this creates intrigue which makes users want more information on they just read.
14) Use scandalous headlines
Using words like “shocking” and other sensationalized phrases will grab people’s attention which increases your chances of getting them interested in reading about whatever it is that you are trying to promote.
15) Write titles with questions instead of statements
Questions are another way to create curiosity and make people want to read on for answers.
16) Reference pop culture
If you can work a popular culture reference into your clickbait headline, you’ll likely pique the interest of even more people. This is because many people will be curious about what the connection is between their favorite TV show/movie and the topic of the article.
When you are writing your blog posts, it is important to remember that the headline is one of the most influential aspects of your content. If people don’t click on a title they won’t read anything else about it either. This means you need headlines that will capture attention and make readers want to know more. A good way for bloggers to do this is by using ‘clickbait’ titles; catchy headlines with intriguing words or phrases which draw in potential customers who may not otherwise be interested in what was written below them.